Track record
Seven years, one direction.
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2019
waterfiltercast.com launched
First property in the water treatment niche — reviews and buying guides for residential filtration systems, grown entirely on organic search.
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AUG 2021
waterfiltercast.com acquired by Popnet Media LLC
Sold in a private transaction. The exit validated the publishing model and funded the current portfolio.
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2021 — TODAY
Portfolio build-out
Reinvested into focused, single-topic properties across water treatment, home improvement, and food — each built to own its subject.
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NEXT
WaterRefiner LLC
Formation of a company entity to hold and operate the portfolio under one roof.